Chartered Institute of Marketing (CIM)
Professional marketing qualification covering digital marketing, brand management, and consumer behavior.
Quick Facts
Program Overview
The Chartered Institute of Marketing (CIM) program provides students with cutting-edge knowledge and skills in modern marketing practices. This professional qualification covers digital marketing, brand management, consumer behavior, market research, and strategic marketing planning. Students will learn to develop effective marketing campaigns, analyze market trends, manage brand portfolios, and leverage digital platforms for maximum impact. The program combines theoretical knowledge with practical application, ensuring graduates are well-prepared for careers in marketing, advertising, public relations, and digital marketing agencies.
Career Prospects
Excellent job opportunities with strong employment rates and career advancement potential in Ghana and internationally.
Accreditation
Program recognized by Ghana Tertiary Education Commission and relevant professional bodies.
Curriculum Structure
Level 4
- Marketing Principles
- Customer Communications
- Marketing Information
- Stakeholder Marketing
Level 6
- Marketing Strategy
- Digital Marketing Strategy
- Brand Management
- Marketing Analytics
Level 7
- Strategic Marketing
- International Marketing
- Marketing Leadership
- Innovation in Marketing
Entry Requirements
Academic Requirements
WASSCE/SSSCE with 5 credits including English
Required Documents:
- Official Academic Transcripts
- WASSCE/SSSCE Certificate
- Valid Ghana Card/Passport
- Passport-sized Photographs
- Completed Application Form
Additional Information
Application Process:
• Submit online application
• Upload required documents
• Pay application fee
• Await admission decision
Contact Admissions:
Email: collegeadmissions@kucollegegh.org
Phone: +233 302 608 234 - 6
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