Master of Business Administration - Marketing
Specialized MBA focusing on digital marketing, brand management, and consumer analytics.
Quick Facts
Program Overview
The Master of Business Administration in Marketing is tailored for professionals seeking to specialize in marketing strategy and brand management. This program covers advanced marketing concepts including digital marketing, consumer analytics, brand strategy, international marketing, and marketing research. Students will learn to develop comprehensive marketing strategies, manage brand portfolios, analyze consumer behavior, and leverage digital platforms for maximum market impact. The curriculum includes real-world consulting projects and industry partnerships that provide practical experience with leading companies.
Career Prospects
Excellent job opportunities with strong employment rates and career advancement potential in Ghana and internationally.
Accreditation
Program recognized by Ghana Tertiary Education Commission and relevant professional bodies.
Curriculum Structure
Core Modules
- Strategic Marketing
- Consumer Behavior Analytics
- Brand Strategy
- Digital Marketing
Specialized Modules
- Marketing Research
- International Marketing
- Marketing Analytics
- Customer Relationship Management
Capstone
- Marketing Consulting Project
- Industry Partnership Project
Entry Requirements
Academic Requirements
Bachelor's degree with relevant experience
Required Documents:
- Official Academic Transcripts
- WASSCE/SSSCE Certificate
- Valid Ghana Card/Passport
- Passport-sized Photographs
- Completed Application Form
Additional Information
Application Process:
• Submit online application
• Upload required documents
• Pay application fee
• Await admission decision
Contact Admissions:
Email: collegeadmissions@kucollegegh.org
Phone: +233 302 608 234 - 6
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